Have you ever gone on the hunt for something fully expecting to be overwhelmed by choice, dazzling features and multiple pricing options only to have your aspirations shattered by a pitiful array of products?
The digital picture frame market is a classic example. Customer expectation has vastly outweighed the available product capabilities and has done so for over a decade. It’s tempting to say digi frame manufacturers have rested on their laurels but that assumes they had some to begin with . . . complacency and a shoddy disregard for what customers have been telling them has been the order of the day for a long, long time.
Remember that bit in Mad Men season 4 when Don Draper dashes off a late night missive to the New York Times all about why his company will no longer deal with cigarettes? The letter was a crafty way of differentiating the firm from the crowd in the middle of a crisis but amidst all the self-serving guff about not being able to sleep at night there’s this line which has always stuck with me:
A product that never improves, that causes illness, and makes people unhappy.
True for tobacco in the 1960s. True for digital picture frames in the noughties. I concede the second point might be a bit harsh but a decades worth of buyer’s remorse on a global scale surely counts for some kind of affliction?
Speaking of buyer’s remorse….In 2005 I wanted a digital picture frame and I bought this:
It’s a Nokia SU-4 image frame. It cost £149 and if memory serves you transferred your photos via infra-red which means this product must be one of the few ever sold that came with built-in obsolescence! I remember the frustration of not finding something that could even connect via USB let alone use Wifi. But back then it was about the only thing I could find that would come close to displaying digital photos the way I wanted. It wasn’t that good a device and it prompted me to write my first ever Amazon product review. I gave it 3 stars which was generous. They’re thin on the ground these days which may be this thing’s only saving grace.
Fast forward a decade and I dipped my foot into the digi frame waters once more:
This is the NIX Advance 12 inch frame. Now this cost £99. In other words 33% cheaper than the Nokia but a better product by a factor of 10 or more. Bigger screen. Sharper image and a very useful remote control. This device sat on our shelf and was unused and unloved….why? Quite simply it was a pain to update. It comes with a tiny USB mem stick onto which you load your images . . . naturally I did this once and then never again.
With the vast majority of casual digital images these days being taken on a smartphone owning a NIX meant you needed to import from the phone onto your PC and then transfer from the PC onto the mem stick. A real hassle. Lovers of the NIX will point out that it also has an SD card slot on the side but to me this is a not-very-good sop to the serious photographer community and honestly . . . has anyone, anywhere in the world ever used this feature?
Now we’re in 2016.
This is the Aura Frame. It’s a superb bit of engineering: from the box it comes in to the cord on the power lead…everything screams quality. The tiny, suede pouch in the box containing the wall-mount fixings is made with more thought and precision than the entire Nokia product range. It costs £300 — it’s definitely at the premium end of the market.
It’s got high resolution and a quality screen which means even though it’s half the size of the NIX your images will look way, way better on this. Also somehow it seems to get the brightness just right for each image (is there something going on automatically there??). There’s gesture control (kids love this!) and some nice sensors which mean it displays a different photo each time you wake it up by motion.
What really seals the deal though is the smartphone integration. Basically you send your images to it using the App and this can even be done automatically — the App can scan your albums, detect a new photo containing the face of someone you know and zzzzip . . . up it goes with NO WIRES and NO USB STICKS. Wonderful.
11 years since Nokia rushed out their crummy product, finally the technology has caught up with the customer.
Interestingly the tobacco industry has also finally started to move. In the past 3 years or so we’ve seen vaping technology grab significant market share and just this past week we’ve seen a major firm launch a new HNB (heat-not-burn) tobacco product. For an industry that was at the fag-end of its life so to speak, there’s a surprising amount of innovation going on.
I wonder what Don would have made of it?
PS — this is the initial Aura release and I feel there’s many, many great things to come including bigger, thinner frames. I’d also like to see:
- Cut the cord! Could be challenging technically but a photo frame on your wall with a power lead dangling down is an eyesore. How about a battery option?
- License the Aura app technology out to the high-end photo manufacturers. Wouldn’t it be great if Nikon’s SnapBridge technology could incorporate the Aura tech? In other words straight from your D700 to the frame . . . no need to go via the smartphone.
- Android version of the Aura app. At the moment it’s iOS only.
I’ve written before about the sad fate that befell Novell’s flagship product NetWare. In the list of mistakes and mess-ups made by my former employer I never included the inattentiveness of a CEO. However, I’ve just discovered a sort of mea culpa from our old CEO Eric Schmidt. Mr Schmidt, now CEO of Google, says via a ghostwriter in 2014’s “How Google Works” that “he should have been spending more time on NetWare”.
It’s a startling admission for someone so senior to make. Here’s the full quote from p168, it’s from a section entitled “Spend 80 percent of your time on 80 percent of your revenue” (a piece of advice given to Eric by Bill Gates):
“That shiny new stuff can be much more interesting than the boring old core business stuff, but it’s the core stuff that pays the bills, and if you make a mistake there, you probably won’t be able to recover. Even though Eric thought he was heeding Bill’s advice, in retrospect he should have been spending more time on NetWare. You have to focus on your core business. You have to love it.”
I hope Eric is now “loving” the “core business” at Google a bit more than he was at Novell.
ps – my prediction for NetWare eventually finding a niche didn’t work out too well either. What’s left for NetWare, Open Source?
The British current affairs programme Newsnight on BBC television recently aired a report about the woes of Cyprus. Elderly sun tanned citizens clawed futilely at the barren cash machines while eager reporters goaded them on with microphones. It was a day or so before the island’s banks — or what’s left of them — were due to re-open after a forced closure of more than a week. So far so normal as far as TV reporting of this latest financial crisis goes. However, the film was immediately followed by a segment on Bitcoin with its new-fangled feature “zero external control” aka “no central bank”. The juxtaposition of these two items was clearly intended and a masterpiece of editorial sequencing: here’s the old — look where it’s got us. Behold the new — look ma no government! Any dejected Cypriots watching must have felt the same spirit of open-jawed awe as that young lad at the start of One Hundred Years of Solitude:
“The world was so recent that many things lacked names, and in order to indicate them it was necessary to point.”
And who would blame a Cypriot granny for immediately going online to download the software . . . so what if it takes over 13 years to mint just 2 of the things and they could be worth zilch by then anyway? Let’s be honest, if you’ve just watched your government steal up to 60% of your life’s savings in order to make good on its own debts then a virtual currency you barely understand starts to seem like a good deal.
I know better than to try and recap for readers just how Bitcoin works, suffice to say it is a rather elegant piece of cryptography, but if Bitcoin is the answer to our financial woes then I wonder if the question was right?
As I write the cost of one Bitcoin whooshed past $117 dollars and the very fact that I checked and almost simultaneously felt a pang that I was missing out confirms to me the whole thing has that whiff of a bubble about it. People are piling into a scramble scared to be the last. Alas it is human nature to obsess over the now even though we know it harms us; as wealth expert Spencer Sherman commented: “We want instant gratification. People cannot stand short-term fluctuations. It’s like me asking my wife every few minutes how our marriage is doing. I would be divorced by now”. So ask not if you are interested in short or even long-term gains but rather is Bitcoin itself in it for the long-term? We know thanks to mathematics — those lovely laws so much more inviolable than the discredited regulations of the SEC or EU — that decades from now there will only ever exist a maximum of 21 million Bitcoins. So we know the supply, but what does this mean for demand? No way to print money scream the Believers. But wait, aren’t there valid occasions when you need to do that? This week the press is full of praise for Japan’s decision to stuff new money into its system to stop “prices falling” (I thought low prices were a good thing!?). Meanwhile here in the UK the government battles forlornly like a child playing whack-a-mole in the funfair to keep inflation down. Are they both wrong? I’ve no idea but if the answer is only privy to those with advanced economics PhDs then I ask myself do I really want in? Tugging in the other direction however, is the strong urge within me actively willing Bitcoin to succeed. This largely stems from a desire to stick one in the eye of the current financial system which has done so much harm. But even the lamest Craigslist therapist will tell you spiteful banker-bashing and government mistrust is not a healthy motivating force. Right?
Not so according to F. A. Hayek (and I suspect most Cypriots would concur). This nobel prize-winning economist despised the very idea of government-issued cash and predicted the rise of something like Bitcoin way back in the seventies in a paper called “The Denationalisation of Money”:
As soon as one succeeds in freeing oneself of the universally but tacitly accepted creed that a country must be supplied by its government with its own distinctive and exclusive currency, all sorts of interesting questions arise which have never been examined.
In my view it’s the last bit that counts. Has Bitcoin really been examined? Yes, I know it’s open source and a gazillion eyeballs – we assume – have scrutinised the code for glitches and nefarious activities, but what I want to know are the long term effects. Is it vulnerable to manipulation? Can it be hoarded? What do we do when governments want to control or tax it as they inevitably will? What about confidence — could a wealthy Manhattan hedge fund boss short Bitcoin and talk its value down to near zero?
I suspect there is a future for Bitcoin and it will be far more mundane than the horror scenarios I just outlined – as a senior Reddit exec recently said: “new technologies are always over-rated in the short term and under-rated in the long”. Bitcoin’s future is likely to involve more and more people taking a far less cautious approach than me and jumping in feet first. But therein too lies a potential hazard. Anyone who makes their living from open source software will tell you there’s one word they dread: fork. A split development path has happened to a great many OSS projects and usually means a maintenance headache and some mild market confusion. Hayek was cool with this and reckoned competing money suppliers were just as valid and necessary as competing electricity suppliers. So what would it mean for Bitcoin if I got my act together and created another virtual currency: psst, wanna buy some PaulyPennies? Standby for a drop in Bitcoin value. I’d be surprised if angel investors in Silicon Valley weren’t already formulating such plans and in fact the more I think about it the more I reckon I should get going . . . I wonder if the founder of Bitcoin had the same glazed, watery-eyed expression and dreams of a yacht I’m getting right now?
Ah yes, Bitcoin’s founder. Introducing one Satoshi Nakamoto. At least that’s the name on the original white paper along with an e-Mail address but don’t try sending a message; it’s fake, the identity having been dreamed up by the real founders, although tantalisingly, my attempt to reach Mr Nakamoto didn’t bounce — raising the possibility that someone’s reading the mails. At Bitcoin gatherings the name is whispered in hushed tones lest you put a hex on the whole thing. This Keyser Söze-type figure adds a lovely frisson of mystery to Bitcoin which sends the hacktivists wild with lulzlust. To experience this yourself simply register on a Bitcoin forum and post the query: “Hey, I’m new to this game can someone put me in touch with Satoshi?” O my, what larks these Bitcoiners will have with you. However, it’s worth reminding ourselves what happens with Mr Söze at the end of The Usual Suspects (Sort-of-a-spoiler alert!): everything that you thought had gone before in the preceding hour and a half becomes totally irrelevant. When Mr. Nakamoto finally does decide to reveal himself as a 15-year-old script kiddie from Ukraine or — SURPRISE! — a CIA technician who dreamed it all up in his lunch break, we’d better pray that we don’t get a similar denouement. Especially those of us with $86K of Bitcoin in our retirement fund. As a 2012 report by the European Central Bank drily states:
“The fact that the founder of Bitcoin uses a pseudonym does nothing to help promote transparency and credibility in the scheme.”
In many ways the financial world now is very much as Marquez described: recent and things don’t got names although by golly we’ve tried a few: Eurocrisis, Economic Meltdown, Sub-prime, Sequest-a-geddon, Toxic Debt . . . . all fancy terms for governments and individuals that have basically got more going out than coming in. So while we enter uncharted territory with flailing national and supra-national powers standing idly by grunting before being stung into action by angry hordes, permit me to haul my tired and by now very saggy Marquez metaphor over the finishing line for one last hurrah. It seems that Bitcoin is a neat mirror image of that author’s most famous novel: an impenetrable mix of complicated family ties, dynastic relationships and supernatural forces which everyone unquestionably accepts. I never really got the book but I love to claim I’ve read it and while I may not understand the point Marquez was making I sure remember the climax. The world ends. Everyone dies.
Computerworld have an interesting feature today in which some prominent tech authors voice their opinions on Windows 8. A majority of the 14 quoted say they spend all their time on the desktop and never touch the Metro interface which is what greets you on the standard Win 8 start screen. While reading I suddenly realised I do exactly the same. I’ve never really thought about why I do this . . . can what’s available by default on the start screen really be that bad? I decided to spend an hour revisiting the start screen which comes out of the box and reappraising . . . Read more
The Myspace relaunch is coming soon . . sometime next year for the Gen Pop (I cannot believe I just mimicked Arthur Kade). I received an invite to the BETA site tonight so this is my instant reaction . . a more considered analysis will come later. If the involvement of Justin Timberlake in the Myspace venture hadn’t convinced you then this hallway screen which you get when you’re setting up your profile is one helluva hint: ONLY CREATIVES (and their fans) NEED APPLY:
Once in the layout is smooth and reasonably instinctive . . here’s my home page below. Various things let you know that the whole shebang is geared towards people who’ve got something — song, movie, podcast, video — to share and tell the world about. The “Discover” button for example gives the option to discover People, music. mixes, videos and radio
The search interface is very cool. . . nice big font, a lot of obscure artists seem to be there (anyone who has The Sounds is ok in my book) and the music playback is as reliable as your internet connection. I’m not sure what deal Specific Media have done with the music labels of the world but at first glance there seems to be a healthy amount of music up there. I’m sure ads will come soon but will that be enough to make money . . how will they MONETISE!!!??
Searching is very smooth but it seems that the ‘old’ Myspace is not being incorporated into the new . . in other words a search on my own name did not bring up the old Myspace profile I put up way back in ’06. Will there be the option to upgrade your existing profile? How the hell will they cope with all those people who can’t remember their passwords! The music selection omits the usual biggies and there is a “like this, you’ll like this” feature but I’m not sure about it yet: Evanescence = The Beatles?
Does the world need another social media network . . that remains to be seen, and I hope the world’s leading radio programme will be examining this when the main consumer launch comes.
Oh, and the horizontal scroll is very cool.
15 years on from the publication of The Road Ahead, The Atlantic publishes their verdict on Bill’s predictions. I take issue with them on point #2, The Wallet PC
What the Atlantic fail to mention here is that Bill plainly hoped Microsoft would be the one providing that capability. As I pointed out a few months ago .Â .Â . this is an area in which Microsoft have ceded major ground to the likes of Apple.
What is interesting is point #6, The Internet & The Web . . Bill didn’t even see it comin’!
Check out dontclickit.it. Is this the next stage in GUI design?