The Myspace relaunch is coming soon . . sometime next year for the Gen Pop (I cannot believe I just mimicked Arthur Kade). I received an invite to the BETA site tonight so this is my instant reaction . . a more considered analysis will come later. If the involvement of Justin Timberlake in the Myspace venture hadn’t convinced you then this hallway screen which you get when you’re setting up your profile is one helluva hint: ONLY CREATIVES (and their fans) NEED APPLY:

 Once in the layout is smooth and reasonably instinctive . . here’s my home page below. Various things let you know that the whole shebang is geared towards people who’ve got something — song, movie, podcast, video — to share and tell the world about. The “Discover” button for example gives the option to discover People, music. mixes, videos and radio

The search interface is very cool. . . nice big font, a lot of obscure artists seem to be there (anyone who has The Sounds is ok in my book)  and the music playback is as reliable as your internet connection. I’m not sure what deal Specific Media have done with the music labels of the world but at first glance there seems to be a healthy amount of music up there. I’m sure ads will come soon but will that be enough to make money . . how will they MONETISE!!!??

Searching is very smooth but it seems that the ‘old’ Myspace is not being incorporated into the new . . in other words a search on my own name did not bring up the old Myspace profile I put up way back in ’06. Will there be the option to upgrade your existing profile? How the hell will they cope with all those people who can’t remember their passwords! The music selection omits the usual biggies and there is a “like this, you’ll like this” feature but I’m not sure about it yet: Evanescence = The Beatles?


Does the world need another social media network . . that remains to be seen, and I hope the world’s leading radio programme will be examining this when the main consumer launch comes.


Oh, and the horizontal scroll is very cool.



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